Ibhaan Digital Edge Advanced Solution Pvt Ltd is the privately held company which deals into the security solutions. What Security? The security of products so that end users will be sure what they are buying is a genuine product. The security of products, so that the brands are safe and secure from being the part of counterfeit products.
What is Counterfeit?
Counterfeit is replicate something, carbon copy of something and making it look like original. Counterfeit products is the replica of original products present in market.
What happens due to counterfeit?
If there is presence of counterfeit products in market with you brand names. What happens?
- Consumers may loose the trust on you company or brand.
- Consumers may stop taking your products which may cause revenue loss.
- It may affect your brand identity in market.
Why FMCG Industry?
You might be thinking why FMCG Industry? but to be frank, nowadays each and every industries in market is facing the issue of counterfeit. Automobile, FMCG, Textile and Fabrics and Pharma Industry.
According to FICCI(Federation of Indian Chambers of commerce and industry) CASCADE. 30% of FMCG items are fake in market. People still believe they are buying genuine products. The total loss to the government due to illicit markets in seven manufacturing sectors is 39239cr. The tobacco products has a revenue loss of 9139 crore, next was mobile phones 6705 crore and alcoholic beverages at 6309 crore.
The major industry affected is FMCG like tobacco and Alcoholic beverages. This is also going to improve in next few years.
What to do to avoid this?
To avoid the attack of counterfeiting make your products secure with high end security so that you can identify your products and also give genuine products to your consumers. How to make your products secure, the organization named Ibhaan has come up with solution to make your products highly secured in market.
To know more please visit www.ibhaan.com
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